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Winston Cigarettes

Age reliability and maturity have not prevented the brand image of youth and freshness. Perhaps the famous eagle, soaring on each pack, or continuous improvement and updating the brand creates an impression. But the 50-year history of this uniquely successful brand is very interesting.

The birth of cigarettes \"Winston was held in 1954, immediately with filter and the American blends. Corporate legend attributes authorship of the idea of Edward Darr, one of the managers of R.Dzh.Reynolds, who visited in the early 50\'s Switzerland and brought a lot of new ideas for business development. It was a natural choice, and the names of new items - the city where the company and its founder reached this success. Incidentally, the second part of the name of the city also came \"to the court\" and was used two years later for brand menthol cigarettes (on the history of stamps Salem TM wrote in the number 11 (20) last year).

The official history of the company argues that after two years in 1956, \"Winston\" was found \"the best cigarettes in the U.S., though not specifying by who accepted. It is nothing more than marketing approaches, not necessarily related to reality. And it is - a very short period of time. For comparison: the brand \"Marlboro\" took 51 years from inception, or 21 years from the date of \"transformation\" to reach the first line in the American group leaders. The position became leader launching pad for further expansion. In 1967, the market was represented by Winston 100’s, brand interested ladies (to the Light version was then still far away, valued the richness of taste).

Now Winston cigarettes \"can be found at the 60 world markets, make the long and firmly holds the world number 4 position among the best-selling cigarettes. The rights to the brand in the U.S. are still owned by R.Dzh.Reynolds \"and the rest of the world, with few exceptions, licensed production,\" Winston \"owned by JT International. In the portfolio of international corporations, owned by the Japanese manufacturer of Japan Tobacco Inc... After several marketing experiments with the expansion of family and innovations in packaging, the company announced that \"Winston cigarettes\" is not a priority for the brand, its marketing support will be minimized, and efforts and additional funds will be directed to support brands \"Camel\", \"Salem\" and \"Doral\". Experiments with packaging have led in particular to the creation of the original plastic packs with a metal label. Officially “Winston\" is sold only in the USA.

What will happen with the brand tomorrow? Projections of the economy - employment ungrateful, but the future \"Winston cigarettes\" is quite bright. Assuming that the trend of sales \"Winston cigarettes\" and its main competitor – “L & M” - will continue in the near future, it cannot be excluded that they will soon be reversed.

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