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  • 01/12/2010 SPAIN SPLIT ON SMOKING BAN

    Originally set to be implemented on the 1st of January this year, the smoking ban is still being debated in the halls of power here in Spain with opposition parties failing to agree and Madrid...

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Marlboro Cigarettes

There is a myth that the success of Marlboro Reds cigarettes was created by Marlboro cowboy: a man with a square jaw as a symbol of American individualism words to lasso gullible public. Externally, the success of Marlborough seems a manifestation of the power of advertising...

50 of the last century - the golden era of Tobacco industry. In the short term by leading companies were introduced the innovation, development of the industry determined for the next half century. In this time the first massive International brands appeared (Marlboro, Winston, Salem, and Camel). American blend, and to this day continues to win fans around the world, was discovered by the company R.Dzh.Reynolds. "American blend" - consists of specially treated mixed Tobacco all major varieties - "Virginia", "Burleigh" and "east". Taste of the blend familiar to most smoking people because it is the most common. By surprising coincidence in the same year, Philip Morris agreed to radically upgrade its brand of cigarettes "Marlboro" that existed in the market for already 30 years old, but no significant revenue stream: a Tobacco blend were fundamentally changed and was very close to the composition of blend "Winston." Until now, historians guess it was a good industrial espionage, conspiracy or a real match, and he was truly a first. The blend was actually better than previous versions, which proved an immediate sale of cigarettes. These two mixtures identified a "skeletal tobacco, known as" American Memory “. The filter as an integral part of cigarette use, first Europeans and then the "Winston" has become a trademark of mass demand fitted with a filter. "Marlborough" later also proposed version of the filter instead of the usual cardboard mouthpiece. Philip Morris was first to use "strong" pack flip-top box), which also quickly spread to most running brand.

Not surprisingly, this sharp rise in sales of Marlboro attracted attention of other producers of tobacco. Through analysis of Marlboro Reds cigarettes, competitors came to the conclusion that «technology ammonia» was essentially Marlboro «spirit». «Philip Morris began using soaked in ammonia plate in 1965 and periodically increased use of the plates from 1965 to 1974. This time period corresponds to a sharp increase in commercial Philip Morris since 1965 and 1974 » (R.DZH.R.).

«What technology has made"Marlboro Reds " Marlboro? Considering all the technologies used to Marlborough internationally, need to recognize that technology ammonia is a key factor "(Brown & Williamson Corp. », 1992).

High levels of pH in Marlboro Reds helped to maintain the same level of free nicotine as in cigarettes with high tar.

«If our data, correlations and conclusions are correct, then a relatively new type of cigarette brands Marlboro and submitted asMarlboro Reds cigarettes and Kool, with a high" arrival "of nicotine, a special flavor, soft in the mouth and a strong feeling in the throat. All this is largely a result of a higher pH of smoke. There is evidence that other brands that have good sales, also have some of these traits, especially high impact "free" nicotine »(R.Dzh.R., 1973)

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