Catalog

Special Offer

Armada Red Cigarettes

Armada Red Cigarettes $9.50 Buy now

Kent Cigarettes

Kent cigarettes - is the fastest growing segment of the tobacco brand premium. In the third quarter of 2007, its sales grew by 45% over the same period last year. For half a century of the owners of Kent twice correctly guess the vector of development of the brand. Now, competitors are forced to repeat their actions. Mark Kent was put into production in March 1952, the American company Lorillard. They were long (70 mm) and expensive cigarettes in a traditional America\'s 1950 soft pack. Mark was named in honor of then head of the company - Herbert Kent.

Kent cigarettes became the first cigarette which position category mild (cigarettes to the mitigation taste). Category lights at the time and not smelled - as well as the sustained thrust of American society to a healthy lifestyle. In 1954, smokers have only learned about the cowboy Marlboro, but prefer conventional taste of cigarettes and make its parent Philip Morris tobacco company number one in the world. So the marketing of Kent at the time seemed very unusual and even progressive.

In the 1960\'s and 1970\'s major markets were Kent USA. In 1980\'s \"progressive\" brand went down to nothing - there were cigarette category lights (with a slight taste), which quickly included in vogue. \"Kent cigarettes has begun to lose competitiveness, as the positioning of mild that was too narrow, Brand trap between the categories of full flavor and lights, as between hammer and anvil\".

So cigarettes, considered to be light in the middle of XX century, the end of the century were too harsh. Conflicting positioning reflected on the packaging - white seemed to point to a light taste, but to cut a wide swath pack an impressive fortress type that does not help create the image of light cigarettes.

As a result, marketing does not think of anything better, how to adapt old concepts under new conditions. One could make just one step and provide these cigarettes as \"only slightly\". So there is the concept of \"cigarettes only with a slight taste.\"

online-cigarettes-shop.com © 2010 Online Cigarettes Shop. All Rights Reserved Tell a friend